As a property developer or agency, preparing the marketing collateral for a property or scheme can be extremely time consuming – and disposals aren't the only thing you've got to fit into your working day.
There's a lot of work involved with establishing what you need to have in place – and that's before you've even started to write the copy. Working with a digital marketing team that doesn't understand your situation can be difficult and costly – and will often even add to your list of time consuming tasks.
Frustration is likely to stem from the fact that most design and production agencies are equipped for clients from all sectors. This generic approach, means an agency will often lack industry understanding; leaving them relying on you for direction and content.
Wouldn't it be refreshing to work with a team who already understand what you need? How much pressure would it relieve to have a team by your side who'll listen, make informed suggestions and create effective sales copy from nothing more than your notes and quick facts?
This is the difference you'll experience working with Commercial Property Focus.
Since 2006, we have provided the very best digital marketing tools and skills exclusively to property clients – from small independent developers and agents – to large multinational organisations.
We have an array of creative professionals in-house, capable of delivering a huge range of bespoke services; from website design and development, brochure design and email campaigns to immersive 360-degree virtual tours, aerial footage, photography and video production.
We've successfully delivered countless commercial property projects – from the smallest cottage to vast industrial complexes. Our experience means we have a detailed understanding of commercial property marketing requirements.
The time you'll save working with Commercial Property Focus means you can concentrate on what you do best – while we focus on the property.
We work with residential & commercial developments
Established since 2004
Marketing for transactions in excess of £300m
Over 80 years combined experience
Whether you're looking for a single page online brochure site that meets with your current website's design – or a large scale custom content-managed portfolio website – we've got the skills and experience needed to turn your requirements into reality.
We design with PC, tablet and mobile in mind – maximising exposure and making client engagement as easy as possible. Years of commercial property experience means we can anticipate exactly what your potential clients are hoping to find on your website – and combine that with the design and content needed to maximise your business opportunities.
Online brochure site with aerial photography and 3D models for marketing the sale of a number of former reservoirs currently owned by Affinity Water.
visit the websiteOne page online brochure with aerial photography, professional location photography, 3D models and a secure dataroom for storage of property documents.
visit the websiteProperty portfolio website to assist the sale of land and property owned by Severn Trent Water. Site has in-depth reporting, external microsites for some developments and a standalone microsite for properties going to auction.
visit the websiteSmall property microsite to market office space at Gatwick Airport.
visit the websiteThe right brochure can make your property shine in an often crowded or uninspiring marketplace.
When we work with you to create your next brochure we'll start by gathering a detailed understanding of the property and the intention behind your marketing efforts. From there, we can work with your copy and a combination of ground-based or aerial photographs to exactly meet your needs.
While we appreciate that the property is important – we also understand the importance of working in a way that maintains your brand and company image. We're comfortable and experienced working with your logos, colours and fonts to meet precise brand guidelines.
Whether your brochure is being delivered digitally or in print, we'll create something that conveys the information your clients want – and the message you hope to send. What's more, we'll deliver the project quickly – with the skill and accuracy you'd expect from a company focused entirely on commercial property.
What would you say to the prospect of being able to significantly reduce your time spent touring the same property with clients who just want an initial look around? Or reducing the instances when second, third or even forth visits are needed?
If the idea sounds appealing, our innovative 360-degree video tours might be exactly what you've been looking for. Stunning digital walk-arounds that are customised to suit your exact requirements – then quickly and easily shared with clients.
Created with state-of-the-art 360-degree image capture technology, our tours are the next best thing to being on site – then again, if time, distance or the weather's against you, they might be even better than a visit!
Readily-available internet maps help potential clients get a feel for the property and area they're looking at – but, high-quality professionally produced aerial footage takes this experience to an incredible next level.
For footage and photographs that capture the property in a wider area context, we can provide video and photography services from planes and helicopters. This type of aerial image requires a highly skilled photographer – what's more, we always create a detailed brief and plan that meets your need exactly.
If you're hoping for more precise images, industry leading digital video equipment can be carried by professionally piloted drones, offering viewing angles that just can't be matched elsewhere. All our drone pilots are Civil Aviation Authority (CCA) approved and ensure compliance with CCA regulations prior to a site visit.
Aerial footage addresses client questions and objections that can often otherwise take multiple visits, phone calls and surveys to answer.
If you want to add value and wow-factor while potentially shortening decision making times, our aerial video and photography packages will fit the bill perfectly. Exceptional images and video – twinned perfectly with your company branding.
Your customers expect to see high-quality, professionally shot photographs and videos of your properties – if you don't provide those things, it's likely that they'll keep looking until they find someone who does.
Finding a reliable photographer or videographer who can work nationally can be difficult – add ‘extensive commercial property experience' to your requirements and you're often faced with an impossible task.
Commercial Property Focus can remove those time-consuming logistics. We've produced photograph and video packages for a countless number of properties – give us a location and we'll deliver exactly what you need.
The most beautiful website will have very little impact unless the right people get to see it. As such, Commercial Property Focus offer a number of solutions that will see your site and properties exposed to exactly the right audience.
We won't blind you with science or suggest solutions you don't need – we know what works and we deliver results. We've got in-house experience at the cutting edge of digital marketing, including:
We'll make digital marketing work for you – so you can focus on what you do best.
If you're a property professional, you have no problem looking at plans or empty spaces and envisaging what could stand before you – but unfortunately, this isn't always the case for clients and members of the public.
This is why we produce high-quality, photo-realistic images and animations that bring your ideas and plans to life. What's more; we understand how to add just the right amount of artistic flair – creating the maximum visual impact.
We use architectural space plans to create photorealistic model animations, then combine them with real footage to show exactly how a space can be used. Our CGI packages are ideal if you want to generate huge amounts of interest in your development – even before work has begun.
Words are extremely powerful. Used well; they can change perceptions and influence customer or client behaviour to your advantage, use them poorly and they can cost you business.
It's not just people who read the words you create either – search engines do too – and without the right technical keywords and phrases, you stand to fall behind the competition in your field.
Writing time-consuming copy and content that satisfies both customer psychology and complex algorithms can severely detract from your ability to fulfil your primary role.
The team at Commercial Property Focus understand what's needed to make the words you use as effective as possible – and we can apply this knowledge across a huge variety of mediums; from print brochures to website content and beyond.
Call 01293 852995 or send us a message below